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| Photo: Incheon United |
The club said it will operate the pop-up on the Garden Square on B1 of the Hyundai Premium Outlet Songdo in Yeonsu-gu, Incheon, from March 13 through 26. The shop is aimed at easing fans’ disappointment after the team had just one home match in March and giving local residents and soccer supporters a chance to experience the Incheon United brand up close.
The pop-up will debut a limited apparel collection created in collaboration with heritage sportswear brand AWUZ. Reinterpreting Incheon United’s culture and fan heritage through AWUZ’s signature design language, the collaboration includes six pieces — a corduroy jacket, a half-zip sweatshirt, a zip-up hoodie, an anorak, a fleece, and a sweatshirt — all released in limited quantities.
Fans will also be able to shop the 2026 season kits, rain jackets, windbreakers, padded vests and other training wear on site, alongside cheering gear, accessories and a broad range of official club merchandise.
Incheon United will infuse the entire pop-up with the identity of its 2026 home kit colors and drape \"Songhyeon-a\" in the team’s blue-and-black fervor.
Through the pop-up store, Incheon United plans to expand its engagement with fans and residents and to develop football-and-lifestyle content designed to strengthen the club’s brand.
[Sports Today reporter Kang Tae-gu sports@stoo.com]
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