Hyundai Motor Group expands people-to-people exchanges between Korea and India
Supports underserved communities in healthcare and education
Also advances cultural exchanges and local environmental protection efforts
Hyundai Motor Group is marking its 30th year in India. Since entering the market in 1996, the group has pursued an active program of social initiatives and has become a significant bridge between Korea and India.
This year, the group plans to deepen its roots in Indian society by expanding activities across multiple sectors and by promoting a more favorable image of Korea.
In healthcare, Hyundai Motor will integrate its local cancer-support campaign, Hope for Cancer, with its global initiative, Hyundai Hope on Wheels, and expand the combined program beginning in the second half of the year.
The goal is to provide more systematic support to cancer patients who currently lack access to adequate care. Hyundai will also strengthen local research capacity by establishing the Hyundai Cancer Genomics Center at the Indian Institute of Technology Madras to study causes of cancer.
Hyundai Motor Group is also increasing support for education in underserved Indian regions. Kia will continue its technical-education program, Educational Lab and Scholarship Support, launched in 2024. This year, Kia intends to build a design studio, prototyping space, and classrooms within technical schools and to award scholarships to high-performing students.
Hyundai Mobis, which focused on scholarships and educational infrastructure improvements through last year, will expand its efforts. Beginning this year, it will install engineering labs in local schools and offer engineering instruction to students. It will also establish kindergartens to improve early childhood education in rural areas that currently lack services.
Hyundai WIA has installed women's restrooms at middle and high schools in the Sengadu area to help prevent disease and improve girls' school attendance. The company also built public restrooms at community facilities and stocked them with sanitary products, hand towels, and hand wash. Hyundai WIA says it will continue to expand community programs to boost women's health and education.
Hyundai Glovis, Hyundai Steel, and Hyundai Transys have upgraded aging schools and improved water supplies. They are reviewing additional measures to provide further support.
A Hyundai Motor Group spokesperson said the company hopes its healthcare and education initiatives will improve quality of life for underserved communities while creating more opportunities for India’s younger generations to engage with Korea.
The group also runs a range of cultural and arts exchange programs in India. Its flagship social program, Happy Move, launched in 2008 and has sent 4,240 volunteers to India across 23 missions.
University students selected for Happy Move combine volunteer service with introductions to Korean culture—Korean-language classes, taekwondo, and K-pop—for local communities. The program gives participants firsthand exposure to Indian society and, at the same time, increases cultural exchange opportunities between the two countries.
The India-based emerging-artist sponsorship project Art for Hope expanded this year to support 50 teams. Launched in 2021, Art for Hope has run for six years and annually provides grants and exhibition opportunities to dozens of artists and organizations.
Hyundai Motor Group is active in environmental initiatives as well. Its Ecogram recycling program, operating since 2021, builds local waste-recycling facilities and converts food waste into biogas to generate electricity.
A Hyundai Motor Group official said the company will continue community programs in India to deepen Korea‑India ties, grow alongside local communities, and become a brand loved by the people of India.
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