Refined casual label Project M is kicking off its seasonal promotion, Off M Day, running from May 13 through June 9.
The promotion serves up special deals across the season’s must-haves. Short-sleeve sweaters, cool shirts, denim, and women’s cardigans are featured at promo prices, while cool T-shirts and everyday shorts are discounted up to 50%. It’s an easy way to pull together a comfortable off-day wardrobe without overspending.
The star piece is the short-sleeve sweater—think refined color pops and a luxe knit texture. Made from lightweight, breathable fabrics, it keeps you feeling fresh even on hot days. Select styles are machine-washable, too, so upkeep is a breeze.
Styling highlights play with color and texture: layer a crisp shirt under an ivory cable-knit sweater for a polished yet relaxed look, or add red and blue accents to bring a bright, summery energy.
Project M pairs these tops with slacks and shorts to create everyday outfits that feel effortless but put‑together.
Callaway Apparel is launching a Play Hot, Stay Cool summer campaign for 2026, centered on performance-driven summer pieces.
The women’s collection focuses on airy comfort and playful styling. Short-sleeve tees offer a soft hand and excellent comfort, with mesh sleeve details that boost breathability so you stay cool even in peak heat.
A printed pleated skirt uses lightweight, stretchy polyester-spandex and a feminine geometric print to add a lively touch while improving mobility and airflow.
Standout pieces include a sleeveless top with contrasting collar and red accents made from a non-clinging fabric for a refreshingly cool feel. The bold color blocking and clean silhouette deliver an instant, lively summer look on their own. A rayon knit skirt with pleats also offers a cool, soft drape.
The men’s line leans into function and sporty style for summer performance. A basic polo crafted from cooling stretch fabric with air-dot detailing balances mobility and ventilation, while subtle sleeve-line details elevate the look. Slim-fit pants feature a soft touch and excellent stretch to support comfortable movement through your swing.
A geometric-pattern polo uses stretchy poly-spandex and a dynamic print to ramp up the sporty vibe. Its tapered pants use water-repellent polyester for a casual, practical finish that boosts performance on the move.
Outdoor brand Goldwin Korea is rolling out Goldwin Fieldwork, an experiential program exploring the relationship between body, environment, and clothing.
The first installment, Goldwin Fieldwork: Transition, takes place on the 23rd at Goldwin Seoul. Participants will experience the body’s “transition”—how a chilly start warms up through movement and then settles as conditions change.
The Road-to-Trail Run covers roughly 7 km (about 4.35 miles) of road and trail, designed so runners can test how their bodies and layering systems react to shifting environments. The event also features Tea House Hada’s Shincha Tea Ceremony and a Body Note Record session to capture participants’ sensory impressions.
