Nexus Pharma’s premium skincare line, GLUTANEX, announced on the 13th that it will officially launch the Glutanex HydroGlow Mask 50 package on the 15th at 10:40 PM during Lotte Homeshopping’s lifestyle program, “Young Style.”
Think salon-worthy glow at home: Lotte Homeshopping’s flagship host, Lee Eun-young, will personally select and present a home-esthetic package built around a glutathione-based formula that emphasizes deep hydration and radiant skin.
Glutanex has previously named actress Han Ji-min as its brand ambassador, cultivating a premium image that highlights natural luminosity.
A company spokesperson said, “We expect a positive synergy from pairing a trusted show host with Glutanex’s technological expertise,” adding, “This launch positions us to lead the premium hydrogel mask market.”
Leveraging its proprietary glutathione-blending technology, Glutanex has been expanding its K-beauty footprint overseas and plans to step up its domestic push beginning with this home-shopping debut.
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