[Herald Economy=Reporter Jo Yong-jik] Callaway Apparel announced on May 13 that it's launching the Play Hot, Stay Cool campaign for the 2026 summer season and introducing a performance-driven collection meant to help golfers stay comfortable and play their best in hot weather.The women's line leans into a refreshing, cooling feel with upbeat styling. Short-sleeve tees add mesh details at the sleeves, while printed pleated skirts are crafted from a lightweight, highly stretchable polyester-spandex blend featuring feminine geometric patterns.
The men's line focuses on function and a sporty vibe for summer play. Basic polo shirts are made from cooling, stretch fabrics with air-dot ventilation, and slim-fit pants prioritize a soft hand feel and stretch for unrestricted movement.
A Callaway Apparel spokesperson said the brand concentrated on functionality so golfers can maintain peak performance even in midsummer course conditions. They added that the new pieces enhance cooling, lightness, and mobility to deliver a more comfortable — and more stylish — on-course summer look.
