(The CEN News / Reporter Hyunwoo Baek) A playful new collaboration is turning everyday digital moments into a real-world exhibition—and inviting visitors to try the products in person. Kids personal-care brand I'm Not a Baby announced it will debut a special collaboration edition at creator PaperHuchu’s exhibition "Crinkling Moments." PaperHuchu boasts 1.65 million followers.
The collaboration launches at "Crinkling Moments," which opened April 18 at Blue Square NEMO in Seoul. The limited edition will be available for purchase exclusively at the exhibition while it runs.
PaperHuchu is known for painstakingly recreating everyday beauty routines—makeup, nail care, bath time—using paper. For this show, she transforms those tiny domestic scenes into three-dimensional installations. I'm Not a Baby participates by supplying the real-life products that mirror PaperHuchu’s paper-crafted bath, face-washing, and skincare rituals. Chungem Art Company and Design Modernus are organizing and presenting the exhibition, which runs through July 5.
Six products will be on sale at the exhibition: Goat Milk Kids Shampoo, Body Wash, Facial Cleanser, Face & Body Lotion, a travel trial kit, and a non-nano sun cushion. The brand is also releasing a limited run of 300 PaperHuchu collaboration eco pouches and stickers to accompany the set. The Goat Milk Kids line, formulated with goat milk and coconut-derived cleansing ingredients for growing children, has held the No. 1 spot in Market Kurly’s baby and children’s haircare category from 2025 through April 15 of this year.
The exhibition is designed as a family-friendly space where kids and parents can explore together. I'm Not a Baby was founded in 2017 by a mom of three and focuses on personal-care products for children and teens to fill gaps in growth-stage care.
The brand is carried at major department stores such as Shinsegae, Lotte, and Galleria, and on Market Kurly. It holds more than 10 domestic and international certifications, including Germany’s Dermatest Excellent rating and PETA cruelty-free certification, and exports to 11 countries, including France, Germany, and India.
(The CEN News) Reporter Hyunwoo Baek press@mhns.co.kr
