Lifestyle brand Imis is launching its first domestic pop-up at Lotte Department Store’s main branch. You’ll find it in the 9th-floor K-fashion hall, Kinetic Ground, from May 8 through May 25. Imis is a Korean fashion label beloved by both local shoppers and international visitors. This pop-up spotlights the brand’s signature logo caps while offering a curated selection of other pieces. The assortment breaks down to roughly 60% hats, 20% bags, and 20% apparel.
The pop-up will also host an exclusive pre-sale for Imis’s new IP character keyring set, Misugi. A Heart T-shirt will debut as a pop-up-only exclusive, and ahead of summer the brand is offering five swim styles at an exclusive 20% off.
There are on-site promotions during the pop-up run. Customers who spend at least ₩120,000 (about $90) in a single day will receive an eco bag while supplies last. Starting May 15, shoppers who spend ₩200,000 (about $150) or more will also get a complimentary parasol.
Kim Ga-yeon, chief buyer of Lotte Department Store’s New Generation Team, said, “Imis has become a must-buy brand for shoppers in their 20s and 30s at home and for foreign tourists. We expect this pop-up to introduce K-fashion’s charm to a broader global audience and to offer a distinct, memorable shopping experience.”
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