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| Photo: Provided by TVING |
TVING said the March 9 showdown between South Korea and Australia accounted for 83% of the platform’s live viewers and established a new tournament high.
With Korea’s quarterfinal spot on the line, the Australia game became a must-win. The dramatic finish — Korea’s first appearance in the last eight in 17 years — drew unprecedented attention from baseball fans. TVING’s data show the Australia matchup surpassed the nationwide interest generated by the March 7 Korea–Japan game and ranked first by a wide margin among the four WBC pool games.
A tense late-game finish sent real-time traffic soaring. TVING’s real-time chat service, "TVING Talk," amplified the atmosphere as tens of thousands of fans cheered and watched together, fueling a lively digital cheering culture.
The WBC’s popularity translated directly into platform growth for TVING. During the tournament, key metrics — new subscribers, DAU (daily active users) and viewing UV — climbed sharply, reinforcing TVING’s position as a go-to platform for sports fans.
For its WBC coverage, TVING rolled out the first on-site live pregame show in international baseball history and offered distinctive features such as fan-driven broadcasts, where special hosts and supporters cheered Korea’s games together in real time.
A TVING spokesperson said the WBC broadcast reaffirmed strong interest among domestic sports fans and added, "We will continue to expand our engagement with sports fans through diverse sports content and unique broadcast experiences."
[Sports Today reporter Lee Sang-pil sports@stoo.com]
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