KT Alpha Shopping's 2026 Spring Fashion Event: 50% More Styles and Exclusive Discounts!

KT Alpha Shopping announced on April 20 that it will host its biggest fashion event of the first half—Sampaepe—for three days, April 21–23.

Now in its fourth edition, Sampaepe is a seasonal fashion event held each spring–summer (SS) and fall–winter (FW).

For this edition, KT Alpha Shopping has boosted fashion programming by roughly 50% compared with its regular broadcast lineup.

It’s expanding its slate of fashion-focused shows—▲Sujeong Shop, ▲Choi Hyun-woo's Choice, and ▲Lee Jin-ah Selection—and widening the merchandise mix beyond apparel to include sports-luxe, designer goods and accessories, as well as underwear and bedding.

On opening day, April 21, the showcase will feature seasonal picks such as ▲LeKaf jogger pants and recovery shoes; ▲Benetton's Pop Knit collection (three styles) and knit jackets; ▲Sera eyelet blouses; and ▲Millet Golf summer pants.

On April 22, expect ▲Peltix jackets and T-shirts, ▲Beverly Hills Polo Club tees, an encore broadcast of ▲Geiger shoes, and ▲Doti barrel pants.

On the final day, April 23, the spotlight turns to KT Alpha Shopping’s fashion private brand LE TROIS, with sheer jackets and denim pants taking center stage. The event will also feature athleisure pieces like Mouvea jumpers and bra tops, alongside accessories such as Sisley bags and scarves.

Shopping perks have been amped up: mobile payments will earn 20% points during the event, and purchases over 50,000 KRW (about $37.50) are eligible for up to a 7% discount when billed to a card.

Buyers will also be entered into a raffle for a chance to win a GS Caltex gas voucher worth 500,000 KRW (about $375).