Discover THEBAAT: The New Fragrance Line from Korea's Hottest Contemporary Brand

Kang Won-seok | 2026.05.09

Translation result
Seongsu-dong Sunshine

The brand unveiled its first-ever fragrance line alongside the pop-up.

Author: Kang Won-seok

Keywords: THEBAAT, The Baat, Komorebi pop-up, Seongsu pop-up store, contemporary fashion, emerging brands, Seongsu-dong pop-up