[EPN Enpinow Reporter Go Nari] Vanillaco exclusively pre-launched the multi-use lip-and-cheek Sheer Blur Pot—its second collaboration with beauty creator Sobong—on Ably on April 27.
The launch caught attention because Sobong’s earlier Glow Veil Tint earned positive reviews. For this follow-up, Vanillaco leaned into her trend-savvy instincts, carefully crafting shade pairings that work naturally on lips, cheeks, and even eyes.
The formula features a Micro Powder Wrapping System, where a creamy base envelops ultra-fine powder for a smooth, velvety finish. A little goes a long way: a single dab delivers a natural wash of color, and you can build layers without the product feeling heavy. The key-ring style packaging brings both function and flair.
The line launches in 7 shades, from 01 Salmon Halo to 07 Heather Cocoa, offering a range of tones to flatter different complexions and moods. To use, apply to the desired area—lips or cheeks—and gently tap with the puff stick for a sheer, natural blend.
To mark the launch, Vanillaco announced several promotions alongside the Ably exclusive pre-launch on April 27. On April 28 at 7 p.m., Sobong will appear on Ably’s live broadcast to introduce and demo the product.
A company spokesperson encouraged interest in the Sheer Blur Pot, saying its trendy sensibility makes it a versatile pick for lips, cheeks, and eyes.
Photo: Vanillaco
