Italian luxury fashion house Etro is marking May—the month of family and Mother's Day—by debuting Etro Fragrance as a gift-ready collection.
Think foresty greens, herbs, florals, musk, amber, sandalwood, and patchouli—Etro Fragrance is a unisex line that channels the house’s artistic heritage, translating archive patterns and textiles into scent.
The bottle design reimagines Etro’s creativity and vision through paisley motifs, preserving the brand’s traditional aesthetic while giving it a contemporary edge.
Etro Fragrance includes five scents—Via Berri, Musk, Man Rose, White Magnolia, and Xian Teng—available as both Eau de Toilette and Eau de Parfum. The Eau de Parfum range arrives in packaging wrapped in Etro archive fabrics so the brand’s identity is felt across both scent and design.
Crafted by Italian master perfumers using carefully selected, naturally derived ingredients, the fragrances are layered for depth and balance. Each composition offers its own personality and mood, making the collection a thoughtful gift for loved ones this May.
