Chef Yoon Nara — known on Black & White Chefs 2 as Sool Bineun Yoonjumo (Yoonjumo the Brewmaster) — is gaining traction on YouTube.
Yoon is a Korean chef and specialist in traditional liquors. She rose to wider recognition after finishing among the Top 5 on Netflix’s original series Black & White Chefs: Cooking Class War Season 2. Since then, she has expanded the activities around her restaurant, Yoonjudang, moving into television appearances, brand collaborations and content production.
Alongside producer Moon Tae-ju (CP), she launched the YouTube channel Sool Bineun Yoonjumo, broadening her digital presence. The channel pairs cooking with personal storytelling in an entertainment-style format and has attracted attention; recent guests included fellow Black & White Chefs contestants Choi Kang-rok and Yun Nam-no, as well as actor Ko Chang-seok and his wife.
“Through Yoonjudang and my YouTube channel, I’ve been sharing food and drink stories with people I care about,” Chef Yoon said. “I’m excited that, with TMi Group, we’ll reach audiences across a broader range of formats and platforms. I want to bring approachable, relatable content about cooking, traditional liquors and everyday life to more people.”
TMi Group will take direct responsibility for operating Chef Yoon’s YouTube channel, providing structured support for planning and production, and intends to grow it into a digital content IP spanning F&B and lifestyle.
Chef Yoon first gained broader recognition last year when she placed among the Top 5 on Netflix’s Black & White Chefs 2.
iMBC Entertainment’s Baek Seung-hoon | Photo courtesy of TMi Group
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