Maserati Cuts GranTurismo Prices
Up to 21,000,000 KRW (approximately 15,750 USD) off; entry trim added
Move to Broaden Access to the GT Lineup
Source: Maserati
Maserati Korea has sharply reduced prices for its flagship GT models — the GranTurismo and GranCabrio — part of a bid to boost competitiveness and broaden customer access to the brand’s GT range.
The GranTurismo Trofeo sees a reduction of up to 21,000,000 KRW (approximately 15,750 USD), while the GranCabrio was cut by 17,400,000 KRW (approximately 13,050 USD).
The move stands out because most automakers have been raising prices recently.
GranCabrio
Introduces New Entry Trim
Source: Maserati
Alongside the price reductions, Maserati has added a GranCabrio entry trim.
The new trim is priced roughly 70,000,000 KRW (approximately 52,500 USD) below the Trofeo, a gap designed to let more buyers sample Maserati’s open-top GT.
Analysts say the step substantially improves access to the brand’s signature GT lineup.
Expanding Circuit Experience Programs
Source: Maserati
Maserati Korea is also beefing up customer experience programs to complement the price changes.
It will kick off the 2026 season of the long-running 'Master Maserati Driving Experience', giving owners on-track opportunities to sample the brand’s performance cars.
This season will focus on the GranTurismo Trofeo, the MC20, and the GT2 Stradale, and will expand to Germany’s Hockenheimring and France’s Paul Ricard circuit — the largest program yet.
Domestic Touring Programs Also Offered
Source: Maserati
Maserati Korea will also launch a new touring program for domestic customers.
Beginning this summer, Maserati Korea will run a series of driving events for GranTurismo and GranCabrio owners to deepen brand engagement.
A Maserati representative said, “Through strategic price realignment and distinctive experience programs, we aim to give more customers the chance to discover the appeal of Italian GTs.”
