The beauty industry is rolling out fresh products and projects.
Moroccanoil named hair artist Elzm as its Korea color ambassador, part of a push to introduce its hair-dye line to the Korean market.
The move strengthens the brand’s tech-forward, professional identity while boosting credibility as it expands its hair-color offerings in Korea.
Elzm is the head stylist at Donggyeonghada’s Sangsu salon in Hongdae, known for standout color work. He’s earned multiple awards — including top honors — at contests hosted by global names like L'Oréal Professionnel, Shiseido and Milbon.
Jeonja Land announced it will open the beauty-device boutique Atelier Vega on the first floor of Hyundai Department Store’s Chungcheong branch.
Atelier Vega features a skin-diagnosis area, one-on-one consultation rooms, a beauty-device try-out zone and product displays. Cream, wood and gold tones create a luxurious yet cozy atmosphere suited to a department-store first floor.
Guests can get a complimentary skin analysis using professional devices. After the scan recommends suitable beauty tools, Jeonja Land’s licensed consultants provide personalized one-on-one advice.
L'Oréal Korea teamed up with the SpringShine social cooperative and Hongik University’s Graduate School of Cultural Arts Management to present \"Create Your Beauty,\" a 2026 art competition for artists with developmental disabilities.
This year’s theme, \"The Beauty I Discovered,\" opened for submissions on May 4 and runs through June 26. Artists with developmental disabilities of any age are invited to participate. Works in painting, digital drawing and other media are welcome, but AI-generated pieces are ineligible.
Judges will select six winners — one grand prize, one excellence prize, one merit prize and three honorable mentions. The grand-prize winner receives 5 million KRW (approximately $3,750). The winning work may later be used in L'Oréal Korea’s e-commerce packaging, and all winners will receive support for online and in-person exhibitions.
Missha revamped two signature products — the M Perfect Cover BB Cream (Red BB) and the M Perfect Cover Serum BB Cream (Purple BB) — to sharpen their global competitiveness.
Adding \"PRO\" to the product names is meant to underscore Able C&C’s long-standing expertise and professionalism in base makeup.
Packaging gets a modern, sophisticated refresh with a clear lower-side panel so customers can see shade options at a glance. The slimmer silhouette improves portability and grip, and ingredients are clearly listed to boost consumer trust.
