The Bart is celebrating the launch of its third-season collection, KOMOREBI, with a pop-up at Beacon Studio in Seoul's Seongsu-dong from May 8–10.
KOMOREBI, evoking sunlight threaded through leaves, captures those fleeting moments when light slips through the trees and the lingering sensory echoes they leave behind.
The collection favors fluid silhouettes, quietly grounded structures, and fabrics whose textures subtly shift depending on the angle of light.
Malbon has opened 'Malbon Gaok,' a new flagship in Bukchon, Seoul.
Where 'Malbon6451' leaned into the brand's golf heritage and performance DNA and 'Malbon Seongsu' bridged the field with everyday life, 'Malbon Gaok' expands that narrative—positioning itself as a community space that curates and shares Malbon's distinct sensibility.
The 208㎡ (63 pyeong, about 2,239 sq ft) venue spans two above-ground floors and includes a rooftop. Co-founders and co-chief creative officers Steven Malbon and Erica Malbon personally directed the interior and exterior design, focusing on harmony and balance so the store sits naturally within Bukchon's environment while honoring Malbon's heritage.
French high-jewelry maison Fred has opened a boutique at the Shinsegae Department Store flagship.
Located on the second floor of The Estate, the new Fred boutique is a luminous ode to founder Fred Samuel's love for the South French Riviera.
The design delicately channels the Mediterranean: a soft ivory façade recalls the sands of the Riviera, while interior details evoke coastal light and calm.
Outdoor Voices is opening its first flagship in Hannam-dong, Seoul.
The Hannam store blends modern functionalism with artful aesthetics to bring a New York-style wellness vibe to Seoul.
The product assortment has been amped up for the flagship. Centered on the 26SS collection—think sleeveless tops and running caps—the store will also pre-release summer essentials offline, including the AirCorePro cooling tees, boxer shorts, and swimwear.
J. Estina is rolling out a spatial-experience strategy this May to strengthen offline customer touchpoints.
Alongside a popup at Lotte Department Store's flagship, the brand will transform its headquarters showroom into an immersive, drama-inspired space, expanding its 'Art of Shine' campaign.
The popup was inspired by the MBC drama '21st Century Grand Lady,' starring muse IU, and recreates the style and sensibility of the character Seong Hee-joo for visitors to experience in person.
