South Korea’s leading OTT platform TVING became the focal point of the 2026 World Baseball Classic (WBC). TVING said the decisive quarterfinal between South Korea and Australia on the 9th accounted for 83% of the platform’s live viewers (UV), setting a new tournament viewership peak.
The Australia game was a win-or-go-home matchup for Korea’s quarterfinal berth, and Korea’s dramatic victory—advancing to the quarterfinals for the first time in 17 years—captivated baseball fans nationwide. TVING’s data showed the Australia game drew the largest audience among Korea’s four pool games, surpassing the nationwide interest generated by the Korea-Japan matchup on the 7th.
As the game stayed tense into the late innings, real-time traffic spiked. Tens of thousands of fans used TVING’s live-chat service, "TVING Talk," to cheer together, fueling a booming "digital cheering" culture.
The WBC’s buzz translated directly into platform growth. During the tournament, key metrics—new subscriptions, DAU (daily active users), and viewing UV—rose sharply, cementing TVING’s status as a go-to platform for sports fans.
For its WBC coverage, TVING staged the first on-site live pregame show in international baseball history and produced fandom broadcasts that paired special hosts with fans to cheer Korea’s games live—offering a distinct, TVING-exclusive approach to coverage.
"WBC coverage confirmed the strong interest among domestic sports fans," a TVING spokesperson said. "We will continue expanding engagement with sports fans through diverse sports content and distinctive broadcast experiences."
