Sema Sports Marketing (CEO Lee Seong-hwan) announced on the 10th that Korea’s top golf star Sung Hyun Park has signed a headline sponsorship with The Vista Country Club, a premium golf resort in the Clark area of the Philippines.
Under the deal, Park will display The Vista Country Club’s branding during domestic and international tournaments and take part in the club’s global marketing initiatives. The two organizations said they will deliver new brand experiences to Asian golf fans through joint promotions and events.
Currently ranked world No. 1, Sung Hyun Park has raised the profile of Korean golf on the international stage, collecting multiple LPGA victories and building a broad global fan base. He is widely respected for his powerful driving, aggressive style and dependable course management.
Sema Sports Marketing described the partnership as more than a standard sponsorship — it’s part of a brand strategy aimed at the Asian golf market. Leveraging Park’s global recognition and influence, the company intends to expand The Vista Country Club’s premium positioning and create a new collaborative model that blends golf content with live events. Park said, “I’m thrilled to join The Vista Country Club. I look forward to meeting more golf fans on the beautiful courses in the Philippines.”
The Vista Country Club, currently being developed in Clark, Philippines, is a next-generation golf resort designed with eco-friendly principles and premium facilities. Located about a 15-minute drive from Clark International Airport, the course is set against dense forests and wide-open plains, preserving natural terrain to offer both strategic play and striking scenery.
The Vista CC will feature 27 holes across three distinct layouts: the Mountain Course, the Valley Course and the Lake Course. The Valley Course uses surrounding hills and natural elevation changes to create dynamic play, while the Lake Course incorporates water hazards and sweeping views that combine strategic challenge with scenic beauty.
The development will include a hotel-quality clubhouse, premium lounges and a range of amenities, positioning it as a mixed-use golf resort where guests can enjoy both play and leisure. The facility is preparing for pilot operations and is being promoted as a new golf destination in the Clark area.
The Vista Country Club said the partnership with Sema Sports Marketing will kick off an aggressive sports-marketing push both domestically and internationally. Backed by Sema’s global network and content-planning expertise, the club plans integrated campaigns that combine player marketing, golf content and event promotions.
Specifically, The Vista will accelerate brand awareness and market presence through branded storytelling on social media and digital platforms, interactive events for global golf fans, and collaboration programs with sports and lifestyle brands. Sema expects the partnership to serve as a symbolic example of how sports sponsorship can evolve into cultural exchange and content collaboration across Asian golf.
Following the agreement, The Vista Country Club will roll out a staged program of joint projects with Park, including official club appearances, fan meetings and autograph sessions, special playing events, VIP client invitations and digital content collaborations. The club also plans to deepen partnerships with Park in video and social media content — areas that are increasingly central to the sports business — to expand global fan engagement.
Kim Dae-jung, CEO of The Vista Country Club, said, “Sung Hyun Park’s outstanding skill and global influence align perfectly with the values our club stands for. Through this partnership, we hope to promote golf culture together using Park’s international profile and competitive excellence.”
A Sema Sports Marketing representative added, “This agreement is not a short-term publicity move but a strategic, long-term partnership focused on global branding and collaborative golf content. We expect Park and The Vista to generate meaningful synergy in the Asian golf market. Using our athlete-management capabilities and global sports-marketing experience, we aim to build a sustainable partnership model where both the brand and the player grow together.”
Park will kick off his season at Korea’s inaugural KLGPA event, The Siena Open. The tournament runs next month from the 2nd through the 5th at The Siena Belluto CC.
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