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| Photo courtesy of Kiwoom Heroes |
Under the deal, Kiwoom will run video advertisements on the stadium scoreboard throughout the 2026 season, with Myeongrang Hot Dog serving as an official sponsor.
A Myeongrang Hot Dog representative said, \"Through this partnership with the Kiwoom Heroes, we plan to expand cultural marketing that connects sports and snacks and meet fans at the ballpark as a brand that enhances the baseball-watching experience.\"
The team's marketing director added, \"We expect this partnership with Myeongrang Hot Dog to give fans visiting the stadium a fresh way to enjoy the game. We will continue collaborating with a variety of brands to deliver an even richer game-day experience.\"
Myeongrang Hot Dog is a leading name in K-Food's Korean-style hot dog scene, known domestically and abroad for signature items like the potato hot dog and whole-mozzarella hot dog. The franchise operates roughly 500 locations nationwide and is a popular, affordable snack brand for a wide audience.
Marking its 10th anniversary this year, the brand has solidified its position through steady growth and stable operations. It has steadily expanded its menu with items such as tteokbokki and cheese sticks, offering convenient yet satisfying K-Food options, and continues to broaden consumer touchpoints with new product launches, seasonal promotions, and collaborative marketing campaigns.
[Sports Today Reporter Kang Tae-gu sports@stoo.com]
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