How BNK's 2025-2026 Season Boosted TV Ratings by 54.4%: A Deep Dive into the Stats

Daniel Kim | 2026.04.07

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[Sports Today reporter Sangpil Lee] On April 3, the BNK Financial 2025–2026 Women's Professional Basketball regular season reported gains across attendance, TV ratings and new-media metrics.

From Nov. 16 through April 3, a total of 90 games were played. Total attendance reached 112,521, a 13.2% increase from last season's 99,402. Average attendance also rose by 13.2%. Attendance surpassed 100,000 for the regular season for the first time since the 2019–2020 season, which used a six-round format. Cumulative weekend attendance, expanded this season, jumped 43.1% year over year, highlighting a clear trend of fans concentrating their arena visits on weekends.

Consistent broadcasts on four or more channels this season—including KBS N Sports, MBC Sports+, SPOTV and ENA SPORTS—helped TV ratings climb sharply. The season's average combined rating was 0.298% (Nielsen Korea), a 54.4% increase from last season's 0.193%. Excluding KBS1 terrestrial broadcasts, the highest combined rating came from the Jan. 18 game between BNK Sum and Shinhan Bank, which posted 0.586%. Shinhan Bank prevailed 85–79 after a double-overtime classic.

New-media metrics improved as well. All games streamed live this season on Naver Sports, SOOP, Daum Sports and the WKBL app. SOOP's average views surged 251.7% from last season, while Daum Sports' average views rose 53.7%.

The playoffs, played as best-of-five series, begin with Game 1 between the KB Stars and Woori Bank at Cheongju Gymnasium on the 8th and will run through the 17th at the latest. The finals will also be a best-of-five series and are scheduled from the 22nd through the 30th at the latest.

[Sports Today reporter Sangpil Lee sports@stoo.com]
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