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| Photo: Provided by Krafton |
The Black Label announced that ALLDAY PROJECT (Annie, Tarzan, Bailey, Woochan, Youngseo) released the collaborative track I DON'T BARGAIN to commemorate the ninth anniversary of PUBG: BATTLEGROUNDS (hereafter PUBG).
Released on the 9th at 6 p.m., the song and its music video translate PUBG’s enduring survival ethos into a musical narrative. The lyrics foreground the game’s core themes—survival, the underdog spirit and an uncompromising drive to win—while building a tense, cinematic atmosphere.
The music video opens with the line I don't bargain and stages the members’ sequential appearances against the PUBG battlefield. It alternates the five members’ distinctive performances with intense combat sequences to amplify the drama.
More than a routine tie-up, this collaboration was conceived at the intersection of ALLDAY PROJECT’s musical identity and PUBG’s game world. The Black Label’s artist-producer Vince and members of ALLDAY PROJECT contributed directly to the lyrics, adding authenticity to the track’s message.
The ALLDAY PROJECT–PUBG collaboration I DON'T BARGAIN is available now on major music platforms.
[Sports Today reporter Yoon Hye-young ent@stoo.com]
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