ILLIT‘s ’It’s Me': How This Techno Hit is Climbing the Charts in Asia

[By Han Seoyul, TV Daily] ILLIT is making steady gains on both domestic and international music charts.

The title track \"It's Me\" from ILLIT's fourth mini-album, MAMIHLAPINATAPAI, released on April 30, is a pulse-driven techno number.

With this comeback, the group adopted a noticeably different musical approach. Following the direction hinted at by their single NOT CUTE ANYMORE, they expanded their stylistic range and introduced changes in both vocal delivery and choreography.

Streaming figures have climbed quickly. On Melon, South Korea's largest streaming platform, \"It's Me\" debuted at No. 46 on May 4, moved to No. 36 on May 5, rose to No. 20 on May 6, and reached No. 12 on May 7.

The song is attracting attention overseas as well. It placed No. 6 on Spotify's Global \"Top Song Debuts\" chart (tracking May 1–3), entered Apple Music's Global \"Today's Top 100\" at No. 88 on May 4 and climbed to No. 54 by May 6. The track has also appeared on YouTube's Global Daily Popular Music Video chart for six consecutive days.

Throughout previous promotions, ILLIT emphasized a self-directed identity, and on this album the members continue to push creative boundaries through vocal work and performance.

[Han Seoyul, TV Daily news@tvdaily.co.kr / Photo credit: Belief Lab]