social media has made butter tteok the latest dessert obsession, and food companies are racing to introduce their own versions.
Thought to have originated in Shanghai, butter tteok is made from a dough of glutinous rice flour and tapioca starch, enriched with milk and butter, then baked.
social media and online communities have helped spread the buzz about its crisp exterior and chewy, pillowy interior.
According to the food industry, Paris Croissant’s bakery brand Fashion Five has launched a product called "Butter Jjondeuk Tteok."
The item highlights butter flavor using Échiré, a premium French butter, and a 5-piece pack is priced at 9,600 KRW (about $7.20).
Ediya Coffee started selling "Condensed‑Milk Butter Jjondeuk Mochi" at the end of last month, priced at 2,500 KRW (about $1.88) per piece.
Ediya reports sales have surged more than 300% since launch, and some stores have temporarily sold out.
Industry watchers say that if the butter tteok trend continues, bakery chains and convenience stores are likely to roll out related products.
When "Doosjonku"—the Dubai chewy cookie—went viral, franchises such as Paris Baguette, Dunkin', Starbucks, and Twosome Place, along with convenience stores, quickly released similar desserts and saw strong sales.
#ButterTteok #socialmedia #Doosjonku
For Yonhap News TV story inquiries and tips: KakaoTalk/LINE jebo23
Han Ji-yi (hanji@yna.co.kr)
