Data from the Health Insurance Review & Assessment Service shows that people in their 20s and 30s made up 37.6% of all patients who sought treatment for hair loss in 2024. Among the MZ generation (millennials and Gen Z), a "proactive care" trend—addressing hair loss early—is catching on, and demand for related products is rising.
Scalp-care brand Refield has officially launched at Musinsa Megastore Seongsu as part of a push to expand its offline retail presence.
After taking first place in the hair-loss care category at the Musinsa Beauty Awards 2025, Refield joined the lineup of initial brands at Musinsa Megastore Seongsu, which opened on the 24th. The brand cultivated a loyal following and earned consumer trust through authentic online reviews—an important factor in securing its spot in the physical store.
At Musinsa Megastore Seongsu, Refield will showcase a variety of products, including its flagship Booster Pro, treatments, and the Eyelash Dual Ampoule. Every item features Refield’s proprietary patented ingredient, cADPR, which supports hair growth and strengthens hair roots to help alleviate hair-loss symptoms and improve hairline management.
Notably, Booster Pro will be offered in a TinyPing set that pairs the main formula with a LongLongPing comb-mirror—a styling-forward bundle designed to attract younger shoppers.
