OBZEE drops its 26 Spring lookbook with Park Min-young — a pairing that's generating major buzz
Actress Park Min-young elevates the label’s identity with chic, modern styling
Brands are breathing fresh life into seasonal campaigns by teaming up with high-profile celebrities. Hansem’s womenswear label OBZEE just released its 26 Spring lookbook starring Park Min-young, putting the brand’s signature sensibility and contemporary aesthetic front and center. The shoot leans into her city-chic image to clearly communicate the collection’s mood.
Park Min-young appears in Dazed’s April issue, photographed against the exotic backdrop of Phuket, Thailand. She pairs a softly lustrous fluid blouse with a glitter-fringe skirt to play up contrasting textures and sculptural lines. A tone-on-tone ensemble of a deep-blue top and wide-leg trousers commands attention with its flowing silhouette and the top’s three-dimensional drape.
She adds a gold chain belt to inject a relaxed, resort-ready vibe, and also rocks an all-white look that highlights OBZEE’s couture-inspired details. A sheer floral-appliqué blouse teamed with a boucle-textured skirt delivers romantic elegance while spotlighting the brand’s precise craftsmanship.
Across the industry, brands increasingly tap influential actors and digital creators to boost awareness and shape image. Luxury and elevated labels, in particular, use celebrities’ premium aura to convey both heritage and contemporary flair. Those collaborations tend to spark shopper demand and drive instant interest in the featured pieces once the lookbook drops.
An OBZEE representative said Park Min-young’s alluring presence naturally synced with the label’s refined mood, creating a strong creative synergy. OBZEE intends to use the campaign to communicate the core values of its 26 Spring collection and to further cement its distinctive brand identity.
