Celebrity limousine priced around ₩50,000,000 (≈ $34,000 USD)
Noble Klasse cuts price barrier with entry ST9
Shakes up official-vehicle market with Kia Carnival-based model
ST9 – Source: Noble Klasse
Premium limousine maker Noble Klasse has lowered the entry point to the market with its new ST9 model.
Priced at ₩59,900,000 (about $40,732 USD) (VAT included), the ST9 represents an unusually affordable offering in a segment long dominated by vehicles costing hundreds of millions of won.
The model’s significance lies in moving a vehicle type once reserved for celebrities and official use into a more attainable price bracket.
Based on the Kia Carnival… practical as well
ST9 – Source: Noble Klasse
The ST9 is built on the Kia Carnival platform.
Its nine-seat configuration qualifies for VAT refunds and allows vehicles carrying six or more passengers to use highway bus-only lanes.
That layout can reduce operating costs for corporate fleets while improving transport efficiency.
Dedicated seats and integrated controls…
Key official-vehicle features retained
ST9 – Source: Noble Klasse
The cabin includes the amenities expected in a premium limousine.
Noble Klasse fitted adjustable, body-conforming dedicated seats and an integrated control system for vehicle functions; the armrests house wireless charging pads.
The interior is designed to prioritize comfortable rest on longer trips.
“An era of value-for-money limousines”
Targeting corporate demand
ST9 – Source: Noble Klasse
The exterior carries Noble Klasse identity cues such as a vertical grille, a dedicated emblem and wheel caps, while the interior uses premium materials including marble-pattern floors and Nappa leather seats.
Noble Klasse says it will focus the ST9 on corporate customers for official and business transport.
Industry observers say a reasonably priced limousine could attract a new customer base in a market that has been dominated by high-end models, effectively opening the door for a “value-for-money limousine” segment.
