French maison Van Cleef & Arpels has unveiled a newly renovated boutique at Shinsegae Department Store's Gangnam flagship. Located on the department store's second floor, the boutique showcases both high jewelry and watches.
Visitors can explore high jewelry and iconic collections such as Perlée and Lucky Spring, alongside a curated selection of timepieces.
Its striking black facade is etched with a diamond motif, and carefully designed lighting highlights the pattern.
Inside, the layout feels like a residential living space—gold and green-toned wallpaper and layered lighting create distinct zones.
A private, Art Deco–inspired VIP area offers a secluded consultation and viewing room, plus a lounge for reviewing lookbooks and materials.
Reporter Seon-hye Hong redsun@viva100.com
