Miseki Seoul announced on May 2 that it unveiled its second H/S collection in collaboration with IVE's Rei on May 1 at a pop-up on Yeonmujang-gil in Seongsu.
Built around the sensibility of brand ambassador Rei, the collection draws on childhood memories and a fluttering sense of excitement. Rei participated in on-location shoots in Japan to help bring the concept to life.
The pop-up showcased ready-to-wear pieces, limited-edition T-shirts, and collectible photo cards. Miseki Seoul said the on-site displays are intended to convey the brand’s world and the collection’s concept.
Launched in September 2023, Miseki Seoul is a K-fashion label run by F Combine, the team behind the online shop 'AnyoneMore.' The brand has developed its universe around a fictional designer named 'Miseki Rei.'
Known for a monochrome palette—black, white, and gray—and asymmetrical details, the label is expanding consumer touchpoints through offline pop-ups.
“This H/S collection, in which Rei personally took part in on-location shoots in Japan, captures the sense of excitement our brand aims for,” a Miseki Seoul representative said.
