On March 27, Dongil Lacoste announced the appointment of Park Shin‑ha as the new CEO of the French fashion house Lacoste.
Park brings deep expertise in marketing and business management from leadership roles at global brands such as Adidas and Levi’s.
She previously served as Lacoste's marketing director and most recently led the Korea office of Authentic Brands Group (ABG).
Her priorities include sharpening Lacoste’s appeal to younger consumers, modernizing distribution and digital channels, and strengthening the brand’s digital and marketing capabilities.
