Must-See: Jansport Opens New Store in Busan's Lotte Department Store – What to Expect!

Hong Seung-wan | 2026.03.16

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Musinsa Trading Broadens JanSport’s In‑Store Footprint
 
  JanSport store at Lotte Department Store Busan Main Branch [Photo = Musinsa]
  JanSport store at Lotte Department Store Busan Main Branch [Photo = Musinsa]

Musinsa Trading, the brand-business arm of Musinsa, announced on March 16 that JanSport — the global backpack label it officially distributes — has opened a new shop at Lotte Department Store’s Busan main branch.

The compact new space sits on the 7th floor and spans 61 m² (about 19 pyeong; about 657 sq ft). It’s JanSport’s seventh official brick‑and‑mortar and the brand’s second storefront in the Busan area.

Musinsa Trading has been steadily growing its local presence after last October’s opening at Shinsegae Centum City and a follow‑up store in Seomyeon, Busan’s shopping hub.

Founded in 1967, JanSport is known for its timeless silhouettes. Lately, the brand has widened its appeal by adding trend-forward styles like mini bags. Since 2024, Musinsa Trading has focused on expanding offline channels in major malls — a strategy that helped JanSport’s in‑store sales roughly double year over year.

The new shop highlights fan favorites — SuperBreak Plus Laptop, Big Student, Beyond Pack — alongside mini bags such as the Half Pint and a range of accessory pouches.
LF Hazzys Turns Its Myeongdong Flagship Purple to Woo K‑Pop Fans
 
  LF Hazzys Myeongdong flagship store \'Space H Seoul\' [Photo = LF]
  LF Hazzys Myeongdong flagship store 'Space H Seoul' [Photo = LF]

LF said on March 16 it will bathe the exterior of its Hazzys flagship, Space H Seoul in Myeongdong, in purple from March 20–22.

The activation is timed for the BTS Gwanghwamun performance on March 21, when Myeongdong is expected to attract waves of international K‑pop fans. As the neighborhood lights up in purple and hosts fan events, Hazzys plans to use its flagship to capture both tourists and fan communities.

Inside, the store will spotlight purple pieces from the 2026 spring/summer collection in a dedicated main zone. Curated around purple — the symbolic color of global K‑pop fandom — the display is designed to let visitors discover the brand naturally as they explore the space.

During the same period, Space H Seoul and the Hazzys shop at Lotte Department Store Myeongdong will offer 20% off the full 26SS range for men, women, and kids.

An LF Hazzys representative said, “We expect a big uptick in global K‑pop fans and foreign visitors in Myeongdong. This event lets guests enjoy the space and shop in one go.”
AGE20'S Debuts Velvet Lasting Foundation Pact
 
  AGE20\'S Velvet Lasting Foundation Pact product image [Photo = Aekyung Industrial]
  AGE20'S Velvet Lasting Foundation Pact product image [Photo = Aekyung Industrial]

Aekyung Industrial said on March 16 that its cosmetics label AGE20'S has launched the Velvet Lasting Foundation Pact.

The compact features a formula that covers uneven texture and blemishes while minimizing darkening. The company reports verified performance for 72‑hour anti‑darkening, long-lasting adhesion, and sustained coverage for pores, brown spots, and skin irregularities. The pact also layers well with minimal caking, so you can build coverage without a heavy finish.

Shades are tailored by brightness and tone: 17C Pale, 19C Pure, 21C Light, 21N Soft, 23C Petal, and 23N Neutral — six options in total.

An Aekyung spokesperson described the product as a cream‑balm formula that blends houttuynia cordata moisturizing essence with a powder‑oil complex, applying smoothly for a soft, fresh finish.  
APR Debuts on India’s Top Beauty Platform, Nykaa
 
  MediCube officially listed on global beauty platform Nykaa [Photo = APR]
  MediCube officially listed on global beauty platform Nykaa [Photo = APR]

APR announced on March 16 that it has entered a strategic partnership with Nykaa, India’s largest beauty lifestyle platform, to target the local market.

The move targets India’s fast‑growing beauty sector. With roughly 1.5 billion people, a rising middle class and booming digital commerce, India’s beauty and personal care market is expanding fast — projected to grow from $28 billion in 2024 to $34 billion by 2028, according to the India Brand Equity Foundation.

Nykaa is the leading online beauty retailer in India, operating more than 260 offline stores while generating about 90% of sales online. APR plans to sell MediCube’s core products on Nykaa’s online platform and sequentially pursue offline listings in the first half of the year.

The initial lineup includes MediCube’s key skincare ranges — Zero Line, PDRN Line, Collagen Line, and Deep Vita C Line — with hero items such as Collagen Gel Cream, PDRN Pink Collagen Gel Mask, PDRN Pink Peptide Ampoule, and Collagen Night Wrapping Mask leading the launch.

An APR representative said, “India is the next-generation core market that global brands are watching. Through this strategic partnership, we’ll introduce our differentiated technology to Indian consumers and secure a new global growth engine following the U.S. and Japan.”