Kyowon Wells signed an MOU with broadcaster MBN to serve as the official hydration sponsor for the network's marathon events.
Under the agreement, Kyowon Wells will operate water stations at races organized by MBN — including the 2026 MBN Sunset Marathon and the 2026 MBN Seoul Marathon — providing on-course hydration support for participants.
Kyowon Wells will make its debut as the official hydration partner at the 2026 MBN Sunset Marathon on April 11 in Yeongjongdo, Incheon. The company will run nine water stations and distribute roughly 10,000 liters of mineral water to approximately 10,000 runners. On race day, it will showcase water produced by its core purification technology, the mineral filter system, and highlight its wellness brand messaging.