Why Are Fresh Clams So Expensive? The Shocking Price Surge at the 2026 Hongseong Clam Festival

Kim Kwang-woo | 2026.03.09

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[Herald Economy = Reporter Kim Kwang-woo] I’d rather buy beef.

#. On a weekend, 31-year-old office worker Heo visited a surf clam festival in Chungcheongnam-do. Hearing the festival used a fixed-price system, he felt reassured and went to the site.

Heo arrived hopeful — but a banner left him stunned. The fixed price listed surf clams at 130,000 KRW (about $97.50) per 1 kg (about 2.2 lb).

A few years earlier, he had paid roughly half that at the same festival. Facing a bill close to 200,000 KRW (about $150) to feed two people, he left.

“I didn’t want to pay more than for hanwoo beef, so I just looked around the festival and moved on,” Heo said. “I don’t know why clams have become so expensive.”

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At first glance, this looks like another case of price gouging at a local festival. The reality is different. Suppliers in major harvesting areas have struggled to find surf clams, and that shortage has driven prices up.

The scarcity traces to climate change. In particular, rising temperatures across the country during the clams’ spring and summer spawning seasons have increased die-offs among shellfish and finfish.

In some key harvesting areas, fishermen returned with no surf clams at all. The strain on local communities has been severe.

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Hongseong County in Chungcheongnam-do held the 23rd Hongseong Namdang Port Surf Clam Festival around Namdang Port in Seobu-myeon from Jan. 17 to Feb. 22. Although the official festival ended in February, Namdang Port plans to continue surf clam sales through April.

The name “surf clam” comes from the flesh’s resemblance to a bird’s beak. The clams are in season from February through May. Clams caught near Cheonsuman, where the festival is held, are prized for large roe and a firm, pleasant texture.

This year’s festival drew particular attention because last year’s event could not proceed in full. Abnormal weather, including extreme heat, caused a sharp drop in surf clam production last year. Organizers even rebranded last year’s event as a general seafood festival featuring surf clams.

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This year, clam yields improved somewhat, raising hopes for the festival. In fact, after the festival opened, nearby tourist sites reported crowds more than twice their usual size.

The problem is that surf clam prices haven’t returned to previous levels. Despite reports of improved yields, prices remain high relative to past years. This is not simple vendor gouging — the festival committee set a fixed-price policy to protect visitors.

The committee set the surf clam price at 120,000 KRW (about $90) per 1 kg (shell excluded) for packaged sales and 130,000 KRW (about $97.50) per 1 kg for restaurant sales. By comparison, in 2024 the packaged price was 70,000 KRW (about $52.50) per 1 kg and restaurants charged 80,000 KRW (about $60); prices have roughly doubled in two years.

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A Namdang Port Surf Clam Festival committee official said, “We tried to keep prices reasonable, but recent climate and marine environmental changes have made harvesting conditions difficult,” adding, “To protect surf clam resources and because labor and distribution costs have risen, we had to adjust prices.”

Climate change has pushed surf clam prices higher. The immediate cause is rising sea surface temperatures during summer heatwaves. Surf clams typically spawn in May. After summer and into winter they grow to about 6–7 cm (2.4–2.8 in). They thrive in water between 15–25°C (59–77°F), but mortality begins when temperatures exceed 30°C (86°F).

In summer 2024, water temperatures in the Cheonsuman area repeatedly topped 30°C. Authorities issued high-temperature marine advisories — which trigger when temperatures exceed 28°C (82.4°F) — for 71 consecutive days, the longest stretch on record. Naturally, many surf clams in the Namdang Port area died, reducing harvests.

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Hongseong County says that in the three years before 2025, fishermen typically hauled about 50 t (about 55 short tons) of surf clams from waters off Hongseong. But from December 2024 through March the following year, Hongseong recorded no official surf clam harvests. The shortage forced an early end to the festival.

Last summer was milder than 2024, so conditions improved somewhat this year. Yet supply still can’t meet demand, keeping prices elevated.

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The bigger concern is that the sea surface temperature rise driving die-offs continues. Surface temperatures in the West Sea have risen by an average of 1.19°C over the past 55 years. That increase is nearly twice the global ocean average rise of 0.7°C over the same period.

Outlook for next year is not encouraging. The Korea Meteorological Administration forecasts an 80% chance that sea surface temperatures around Korean waters this year will be higher than the 1991–2020 average (16.4–16.6°C). If high temperatures cause surf clam die-offs this year, next year’s harvests and prices will likely remain elevated.

Worried residents and local governments are focusing on aquaculture technology to sustain surf clam production. Previously, the Fisheries Resources Research Institute began developing artificial breeding using surf clam larvae in 2016 and succeeded in mass-producing clam seed after inducing spawning in 2019.

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