The event marked the brand’s first decade in Korea and brought together about 240 owners who have supported Lamborghini Seoul to celebrate the milestone and hear the company’s plans going forward.
The evening opened with a video chronicling the past 10 years. It traced the dealer’s progress from 19 deliveries in 2016 to more than 2,400 cumulative sales and a recent annual pace exceeding 300 units. Presentations also emphasized core strengths such as service operations built on customer trust and a skilled professional workforce.
Organizers highlighted major model launches, customer events and the expansion of service infrastructure, underlining that growth has been rooted in relationships with customers as much as in sales figures. Congratulatory messages from Emilia Gatto, Italy’s ambassador to Korea, and two-time Olympic short-track champion Kim Gilli added to the evening’s significance.
Lamborghini Seoul unveiled its annual program lineup for the year ahead. Kicking off in April will be the Temerario Track Day, followed by a city driving event, City Tour in Daegu, and a customer vehicle check-up service called the Lamborghini Seoul Service Clinic, among other initiatives.
The company also plans to expand customer experiences with events ranging from a new showroom opening to yacht tours and dedicated brand days, aiming to deepen engagement so owners can experience Lamborghini beyond mere ownership.
The program continued with a vehicle showcase and live performances. Key models on display included ▷Gallardo ▷Huracán ▷Temerario ▷Aventador ▷Countach ▷Revuelto, with lighting and sound design used to emphasize the cars’ distinctive design and performance. The lineup was curated to immerse guests in Lamborghini’s aesthetic and atmosphere.
Attending customers received special premium lifestyle gifts curated for the event.
Kim Jong-bok, CEO of Lamborghini Seoul, said, “This gala dinner offered a meaningful opportunity to reflect on the past 10 years with the customers who shared that journey and to celebrate together. Building on the experience and trust we have earned, Lamborghini Seoul will expand customer touchpoints and continue to communicate Lamborghini’s brand philosophy and lifestyle values.”
