[MyDaily = Reporter Chun Joo-young] Premium hair brand 'Herbaliste' is making a move back onto TV shopping: the brand will hold its second official sale on the 15th on 'Get It Style,' hosted by actress So Yi-hyun. Since launching in 2016, Herbaliste has built credibility in the professional salon and spa market for its technical expertise. Now the brand is expanding into home-shopping channels to connect directly with consumers.
This broadcast was greenlit after the enthusiastic response to last December's debut. When the flagship hair mask almost sold out and caused a buzz, the brand responded to customer demand by putting together a richer set that includes a shampoo line. This installment will showcase a diversified care kit designed not only to repair damaged hair but also to soothe dry scalps.
So Yi-hyun, the main host of CJ Home Shopping's 'Get It Style,' is trusted for her healthy, polished aesthetic—an image that aligns seamlessly with Herbaliste's eco-friendly, premium care positioning. A brand representative said, "This will be an opportunity to offer a healthy hair lifestyle, not just a simple sale," adding, "We hope the broadcast helps more people discover the value of distinctive at-home care."
Meanwhile, So Yi-hyun currently stars as Cha Se-ri, the quintessential supportive wife, in KBS2's weekend drama 'Prescription for Love,' where she displays perfect on-screen chemistry with Kim Hyung-mook.
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