On the 6th, a user posted on a social media thread asking for help: "It tastes like a pound cake and it's so good, but I don't know where to buy it." They attached a photo of the package showing the name "Yang Un-yeol" and asked readers, "Do you know Mr. Yang?"
The photo showed only the expiration date and the name "Yang Un-yeol"—no product name.
Netizens immediately began sleuthing, using the three-character name as their only clue. They shared photos of various breads marked with the same name and kept the online investigation going.
By the 10th—four days later—the post had surpassed 1.1 million views and attracted more than 1,200 comments.
The item was eventually identified as SPC Samlip’s Mini Fresh Cream Pound. Word spread fast: orders jumped more than sixfold, and some online marketplaces briefly sold out.
SPC Samlip responded quickly to the unexpected attention. On its official social media, the company launched a promotion offering gift cards to participants who posted verified photos of the "Yang Un-yeol" bread bag, which only fanned the flames of the "Find Yang Un-yeol" craze.
Yang Un-yeol was revealed to be an inspector and production line manager at an SPC Samlip factory. He’s worked at the plant for over 20 years and has also been involved in product inspections for other food companies.
Comments from users were playful and impressed: "They can find it from just a bread bag," "It's amazing they tracked the product with only three name characters," "Mr. Yang would be so proud to know people are searching for him," and "Mr. Yang, please show yourself now."
