Burger King announced on the 10th that it will launch three new entries in its can't-miss Maximum lineup — the Garlic Bulgogi Maximum series — on the 12th of this month.
The Garlic Bulgogi Maximum line broadens choices by reimagining Burger King’s steady seller, the Garlic Bulgogi Whopper, into three versions that vary by patty count.
The new lineup includes Garlic Bulgogi Maximum 2, which stacks two patties with sliced cheese for a hefty, juicy bite; Garlic Bulgogi Maximum 3, piled with three patties, cheese and a generous sprinkling of garlic chips to amplify flavor; and the Garlic Bulgogi One-Pounder, towering with four patties for an over-the-top look and serious satisfaction.
Since its debut in 2023, the Maximum series has won fans with jaw-dropping visuals and playful novelty. The roster — including Quattro, Blyangyang, Whole-Shrimp and The Ochi Maximum — has sparked buzz with every release.
Last year’s The Ochi Maximum, in particular, inspired a fan-driven “proof” culture and moved 250,000 units within two weeks of launch.
To celebrate the rollout, Burger King is also launching a game-like promotion. The Patty Alliance Ranking lets up to five people form an alliance through the Burger King app and compete by totaling the patties their members buy.
Purchases of the new Garlic Bulgogi Maximum series earn double patty credits to help alliances climb the leaderboard, and prizes will be awarded based on final rankings.
For the ad campaign, Burger King has once again enlisted Choo Sung‑hoon, the star behind The Ochi Maximum’s success. Commercials fronted by his commanding presence will urge fans to “take on the max moment.”
A Burger King spokesperson said, “The Maximum series is a platform that gives people the joy of testing their limits. By adding the alliance competition, we hope customers will share the fun and enjoy a special brand experience.”
