LYAXOME Home Beauty Device: How Lee Young-ae's Endorsement Led to Sold-Out Success

Kim Hye-min | 2026.05.05

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LYAXOME, the at-home beauty device endorsed by actress Lee Young-ae, announced on the 4th that it sold out again during its second live broadcast on Lotte Homeshopping, following a successful initial launch.


On May 1, the second broadcast featured the main device paired with an exclusive exosome ampoule package — and the entire planned inventory sold out during the show.


The brand attributed the strong sales to the perfect match between Lee Young-ae’s elegant image and consumers’ growing appetite for professional, at-home aesthetic treatments.


A LYAXOME spokesperson said, “The market interest sparked by the first broadcast was confirmed in the second. We will continue to deliver products and services that meet consumer expectations.”


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