[The Public=Jo Du-hee] Coway has opened the Coway Virex Theater at CGV Yeongdeungpo Times Square.
At the Virex Theater, you can literally lie back and watch a movie: every seat is outfitted with a Virex R7 stretching motion bed.
The Virex R7 mixes a lumbar-relaxing stretch feature with motion-bed sleep-tech. It offers four position modes — zero-gravity, TV viewing, upper-body lift, and lower-body lift.
Before the screening, guests can test the bed’s stretching motion in a hands-on demo. When the film starts, the seats automatically shift to angles optimized for watching, so viewers can settle in and enjoy the movie comfortably and steadily.
The intimate theater seats 24. Each bed comes with a Virex pillow and blanket, and guests receive a welcome service on arrival.
A dedicated lounge lets visitors dive deeper into the brand: there’s a demo zone for the Virex Triple Chair massage chair, displays featuring the Virex Sleep System 81 character, and a merchandise area showcasing brand goods.
Coway will give limited-edition Virex merchandise to visitors who post photos from their visit on social media.
