A Molton Brown boutique, the iconic British luxury fragrance house, is opening at The Shilla Jeju.
Founded in London in 1971, Molton Brown is known for nature-inspired scents and products. The Shilla Jeju has expanded the brand—previously concentrated around the Seoul metropolitan area—so guests can enjoy the collection right at the resort.
Located on the hotel’s 6th floor, the Molton Brown boutique is the largest in South Korea and designed to offer a full, immersive brand experience.
Based on Molton Brown’s South Molton Street concept in London—which reflects the brand’s heritage of respecting nature—the store blends Jeju’s distinctive natural landscape and relaxed resort vibe. Plant-focused displays echo Molton Brown’s eco-friendly philosophy and create a calm, inviting space for sampling fragrances.
Notably, the store debuts a first-in-Korea “Counseling Area,” where guests can receive personalized recommendations and discover scents and products tailored to their tastes.
To celebrate the opening, visitors to the Molton Brown boutique at The Shilla Jeju will receive a complimentary bath & shower gel (30 mL) through May, and shoppers can enjoy additional gift-with-purchase tiers based on how much they spend.
