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Yuhan‑Kimberly’s WHITE to host a hands-on pop-up at Olive Young’s Gangnam Tower this May
ZeroFeel and StayCool experience zones let shoppers test products…take a quick survey for personalized recommendations
ZeroFeel and StayCool experience zones let shoppers test products…take a quick survey for personalized recommendations
[Herald Economy=Reporter Hong Seok‑hee] Yuhan‑Kimberly’s feminine care brand WHITE announced on the 7th that it will run an experiential pop-up at Olive Young’s Gangnam Tower location. Branded “Pick Your WHITE,” the pop-up runs all through May and lets visitors compare and try different period products based on activity level and comfort preferences.
The pop-up is built around two experience zones featuring WHITE’s ZeroFeel and StayCool lines. The ZeroFeel area targets people who keep working out during their period, using athletic gear and dynamic model imagery to create an active, sporty vibe.
ZeroFeel is designed to cut down on twisting and leaks even during intense movement, and the company markets it as a “sports pad.” Its development drew on in‑depth interviews showing that 86% of women continue to exercise while on their period. That survey was conducted in 2022 with 32 unmarried women ages 19–34.
The StayCool zone focuses on comfort for hot-weather wear. Yuhan‑Kimberly styled the space with its polar‑bear mascot “Coolgomi,” igloos and ice props to visually communicate the line’s cooling effect.
On-site events will run throughout the pop-up. Visitors who complete a short survey at the central kiosk will get tailored product suggestions and free samples. Guests who tag WHITE’s official social channels to confirm their visit will be entered into a drawing for a one‑year supply of pads.
A company spokesperson said, “We created this pop-up so people can maintain their everyday lifestyles even during their period. We hope the hands‑on experience helps visitors find the product that fits them best.”
Alongside experiential marketing, Yuhan‑Kimberly continues its work on menstrual equity. Since 2016 the company has supplied lower‑cost pads and, through its “Cheer Up, Daughters” campaign, donated more than 12 million pads. It has also developed and distributed instructional materials on pad use for children with developmental disabilities and offers products with Braille on paper packaging for people with visual impairments.
