Paris Baguette Opens at Phnom Penh's Techo International Airport
![Paris Baguette\'s \'Techo International Airport (TIA) store\' at Phnom Penh\'s Techo International Airport [Photo=Paris Baguette]](https://contents-cdn.viewus.co.kr/image/2026/03/CP-2023-0070/image-2ce6cc9b-f5da-44a2-8a3e-92a69988205a.jpeg)
Paris Baguette announced on March 23 that it has opened its Techo International Airport (TIA) location in Phnom Penh, Cambodia.
Paris Baguette already operates outlets at major Southeast Asian airports, including four at Singapore Changi Airport, one at Kuala Lumpur International Airport in Malaysia, and another at Ninoy Aquino International Airport in the Philippines. With the new Techo International Airport store, the brand now runs seven airport locations abroad.
Techo International Airport, which began operations in September of last year, is Cambodia's newest international airport and can accommodate roughly 13 million passengers annually in its initial phase. The Paris Baguette TIA store is situated in the arrivals hall, making it easy to access for international and domestic travelers as well as airport visitors. The bakery-café covers about 227 m² (approximately 2,444 sq ft), offers 54 seats, and emphasizes a takeout-focused menu for passengers on the go.
The menu features freshly baked breads and pastries, cakes and desserts, coffee and other beverages, plus meal-style options designed to serve as quick, satisfying replacements for a full meal. The selection is tailored so travelers can grab a bite and rest even when time is tight.
In Southeast Asia, including Cambodia, Paris Baguette blends localization with its K-bakery strengths to create distinctive offerings. Localized items inspired by Korean flavors—like the Trio K-Spicy Sandwich, Spicy Bulgogi Wrap, and Spicy Kimchi Pastry—have been well received. The brand is also building recognition through crowd-pleasers such as the Mini Choco Chip Twist and Strawberry Yogurt Cream Cake.
Hana Lee, head of Paris Baguette's AMEA (Asia, Middle East & Africa) division, said, \"We're delighted to welcome both local customers in Cambodia and travelers from around the world to our Techo International Airport store. We hope Paris Baguette adds a comfortable, enjoyable moment to customers' travel experiences.\"
U.S. Meat Export Federation and Baedal Minjok Run 'Delivery Week' — 523 Stores Participating
![\'2026 Delivery Week\' poster [Photo=U.S. Meat Export Federation]](https://contents-cdn.viewus.co.kr/image/2026/03/CP-2023-0070/image-a39a0349-888a-4ea5-95bd-d09c0710cb4a.jpeg)
The U.S. Meat Export Federation said on March 23 that it will partner with Baedal Minjok (Baemin) to run \"2026 Delivery Week — Season 1\" from March 23 through April 5.
The promotion responds to the rising \"solo wellness\" trend—where solo dining meets a focus on wellness—amid the normalization of food delivery. It brings together a variety of dishes, from rice bowls to salads, to meet demand for convenient yet nutritionally balanced meals.
Five brands—1992 Deopbap & Jjageuli, DeopDeopBap, Salaria, Slow Cali, and Je-yuk-ui Beopchik—are taking part, totaling 523 locations, the largest edition to date. Except for a few outlets, participating stores will offer a range of dishes using U.S. beef and pork, from Korean comfort foods like jjageuli, rice bowls, and stir-fried pork to lighter choices such as salads, poke, and sandwiches.
Customers who order event items through the Baemin app will receive a 20% discount, and a 350 ml Sprite (while supplies last) will be offered to early orders.
The U.S. beef and pork featured in the promotion are high-quality protein sources that contain a full complement of essential amino acids, making them convenient ingredients for everyday nutrition.
Park Jun-il, head of the U.S. Meat Export Federation's Korea office, said, \"More consumers are turning to delivery for quick meals while prioritizing protein-forward, healthy options. We hope this promotion lets people enjoy a variety of dishes made with U.S. beef and pork at attractive prices.\"
BBQ Opens First Colombia Location, Marks First Step into South America
![\'BBQ Provensa\' opened in Medellín, Colombia [Photo=Genesis BBQ Group]](https://contents-cdn.viewus.co.kr/image/2026/03/CP-2023-0070/image-a0a4dcb2-5591-4cc1-8e4e-f8295e532a0d.jpeg)
BBQ announced on March 23 that it has opened its first South American location, \"BBQ Provensa,\" in Medellín, Colombia. Following its entry into Honduras in Central America, the company is accelerating a strategy to expand across the Americas.
Alongside Bogotá, Medellín is one of Colombia's economic and cultural hubs. The city has a diversified economy with strengths in manufacturing, finance, IT, and services.
The new BBQ outlet occupies about 300 m² (roughly 3,229 sq ft) near the Provenza entrance in El Poblado, a trendy Medellín neighborhood. The two-level venue seats 133 guests. Provenza is known for upscale restaurants, cafes, rooftop bars, and boutique shops—making it a hotspot for dining and nightlife.
BBQ will operate the location as a premium café-style CDR (Casual Dining Restaurant). The menu features signature items such as Golden Fried Chicken, rice bowls, salad bowls, and the cheese-fondue–paired \"UFO Chicken,\" giving guests both quick meal options and a sit-down dining experience.
The company plans to introduce platter options and grilled chicken tailored to local preferences, further customizing its approach to grow K-chicken's appeal in South America.
A BBQ spokesperson said, \"Building on our experience in North and Central America and the Caribbean, we opened our first South American store in a prime Medellín neighborhood. Starting in Colombia, we plan to expand to Mexico, Brazil, and Argentina to raise the profile of K-chicken across the Americas.\"
Daesang Group's 'Respect Campaign' Wins Consumer-Chosen 'Good Advertising' Award Three Years Running
![Daesang Group \'Respect Campaign – Respect in Everyday Moments\' [Photo=Daesang Group]](https://contents-cdn.viewus.co.kr/image/2026/03/CP-2023-0070/image-20437748-69c3-411a-91fd-e4d59a3fd580.jpeg)
Daesang Group announced on March 23 that its \"Respect Campaign – Respect in Everyday Moments\" won the Good Advertising Award in the digital category at the 34th Good Advertising Awards Chosen by Consumers.
The awards, co-hosted by the Korea Advertisers Association and the Council of Consumer Organizations and sponsored by the Ministry of Culture, Sports and Tourism, are the only domestic awards in which consumers participate directly in judging. The program was established in 1993.
At the ceremony on March 19 at the Korea Advertising & Culture Hall in Songpa-gu, Seoul, Daesang Holdings took the digital category with this campaign, marking its third consecutive win. Judges praised the work for weaving the message of respect into everyday moments and creating strong empathy for the brand's values.
The campaign centers on the \"in-between\" moments in relationships—with family, friends, and neighbors—where different feelings and choices meet. It portrays respect through relatable scenes, like the space between washing dishes and cooking or between wanting to eat and wanting to capture a photo, and suggests that when respect seeps into daily life, relationships and gratitude can deepen.
Consumer feedback has been positive: the campaign video on Daesang's official YouTube channel has surpassed 20 million views and drawn comments calling it heartwarming and comforting.
Eo Ho-kyung, head of brand communications at Daesang Holdings, said, \"Winning three years in a row at an award judged directly by consumers is very meaningful. We'll continue to run campaigns that resonate with people so 'respect' becomes a lasting brand asset.\"
