[Sports Seoul | Jo Seon-woo] Dongwon F&B has just launched Coolpis Saeng (生) Banana, a new flavor in its 46-year-old Coolpis lineup.
Coolpis debuted in 1980 as Korea’s first probiotic drink. Its smooth, sweet profile has kept fans coming back for 46 years, with sales of about 80 million units annually. Lately, people have even been pairing it with spicy street foods like tteokbokki (spicy rice cakes).
Coolpis Saeng Banana is the first new flavor introduced in 15 years, since 2011. It contains live probiotics cultured for 44 hours to support gut health, and balances the sweetness of banana with Coolpis’s signature tang.
A Dongwon F&B spokesperson said, “We created this flavor to add a playful twist to a beloved, long-standing brand. We’ll continue investing in R&D to grow it into a K-beverage brand loved by consumers around the world.” blessoo@sportsseoul.com
