[Sports Seoul | Reporter Yoon Dong-eon] Lim Young-woong has topped the rankings for advertising-model brand influence.
The Asia Brand Research Institute said on the 25th that Lim was named No. 1 in the advertising-model category of its K-Brand Index. The index is calculated from a mix of trend indicators, media coverage, social metrics, sentiment analysis, community activity and AI-driven evaluation.
The assessment focused on the top 30 figures by portal search volume and examined more than 4.8 billion online data points collected between Jan. 1 and Dec. 31, 2025.
IU placed second, with Park Bo-gum in third. Rounding out the top 10 were Jang Wonyoung, Yoo Jae-suk, Jungkook, Byun Woo-seok, V, Karina and Lee Junho.
The institute noted that Lim’s commanding presence in the advertising market stems from an exceptionally loyal fan base and consistent media visibility. hellboy321@sportsseoul.com
