▲Exterior of Xexymix’s refreshed and reopened Breeze Nanshan — Taipei’s second location. Photo=Xexymix
South Korean athleisure brand Xexymix has reopened its revamped second Taiwan outpost inside Breeze Nanshan, one of Taipei’s prime shopping destinations, riding the continued wave of K‑athleisure buzz.
Xexymix said on the 7th that construction at the Breeze Nanshan site began on the 2nd of last month, and after roughly a month of major expansion work, the renovation is now complete.
The redesign follows an experience-first strategy, aimed at giving shoppers a direct, immersive sense of the brand’s values.
By removing the dividing wall, the store merged two separate spaces into a single open layout, creating clear sightlines from the entrance all the way to the back.
A circular flow was added so customers can move through the space naturally and browse products without interruption. Beyond basic retail, the store’s interior and curated displays are crafted to visually express Xexymix’s philosophy.
Building on that foundation, Xexymix plans to scale up interactive, customer-focused events at Breeze Nanshan, expanding on programs it ran at its first Taiwan location in Taichung’s Chinmei Department Store and its third at Shin Kong Mitsukoshi.
The in-store merchandise mix was overhauled to deepen category expertise.
Rather than sorting products strictly by gender, the layout is now organized into running, athleisure, and gymwear categories. The men’s line—now seeing strong demand in Taiwan—along with the RX running series and gymwear, is prominently placed at the store entrance.
Reporter Solmi Baek bsm@ekn.kr
