Global fashion brand ZARA has unveiled Batísimo — a collaboration with acclaimed designer Willy Chavarria. The collection celebrates cultural and personal freedom, identity, and fashion's global influence.
Born in the U.S., Chavarria launched his eponymous brand in 2015 and has become known for infusing his work with clear social and cultural messages. This collaboration brings his uncompromised creative vision to ZARA’s global audience, offering pieces for men and women who care about both style and meaning.
Batísimo takes its name from the superlative form of vato, a slang term in Chicano (Mexican American) culture for a friend, partner, or loved one. The name evokes friendship, camaraderie, and love, symbolizing personal bonds, community pride, and the strength that comes from rooted identity.
The ready-to-wear line highlights Chavarria’s meticulous tailoring and bold silhouettes and extends into accessories and jewelry. Fabrics range from the Italian luxury weaves he often favors to leather, cupro, denim, knits, and jersey, creating a rich mix of textures that elevate the overall finish.
Batísimo’s range is built for diverse lifestyles: structured pencil skirts, short-sleeve cupro shirts with raw-edge details, shoes with rich, lively textures, and premium leather belts and bags.
Throughout the collection, workwear-inspired elements meet a relaxed, nostalgic sensibility. Fine finishes and thoughtful details stand out, with luxe interior labels and Chavarria’s signature red-rose embellishments placed on select pieces for added impact.
The collection also channels Latin American influences and a broad, global perspective on identity and cultural diversity, translating Chavarria’s Chicano roots into a contemporary fashion language.
