Fashion houses and magazines are rolling out campaign editorials that point the way for next season’s style. The recent Marithé François Girbaud shoot with Go Yoon-jung and VERIVERY’s Kangmin’s feature in Singles clearly highlight the major trends for spring/summer 2026. What both shoots share is a preference for restrained looks that spotlight the wearer’s natural appeal over flashy production.
Marithé François Girbaud’s first summer campaign for 2026, Portrait of the Summer, frames actress Go Yoon-jung in crisp morning air and lush greenery, letting her fresh energy lead the story. The idea is simple: refined purity. Stylists modernize the classic knit-and-denim combo—cable-knit half-cardigan sets paired with white denim shorts and red ribbon-point flats—adding subtle feminine details to give it a true summer-2026 update.
This approach echoes a broader movement: comfortable dressing that still reads as delicate and feminine. The brand also offers streamlined, highly wearable daily looks—think classic-logo half-knit pullovers and hooded patterned jackets—that are easy to live in and style.
Rather than relying on loud colors or heavy layering, expressing summer through fabric and silhouette fits the increasingly practical and sustainable preferences of modern consumers. In these pared-back looks, Go Yoon-jung’s clear, fresh image naturally shines through—aligning with the ongoing self-love trend. Marithé François Girbaud’s 2026 summer collection is available on the brand’s official online store and major e-commerce platforms.
Meanwhile, VERIVERY’s Kangmin, who will release his first solo album Free Falling on March 26—seven years after his debut—reveals a new side in Singles’ April issue. Shot against a motorcycle backdrop, the spread frames him as an artist rather than an idol, emphasizing a mature masculine vibe. Deeper stares and measured poses convey the clean-but-edgy mood that’s becoming prominent in men’s spring/summer fashion.
In 2026, men’s style is moving away from blindly following trends and toward looks that preserve the wearer’s mood and identity. As Kangmin explained in an interview, “Through this album, I wanted to show the many sides of who I am.” The shoot uses fashion to narrate his growth—visually expressing the inner maturity of a seven-year artist.
The shared themes coming through both editorials are restrained elegance and a focus on essentials. Go Yoon-jung’s spread leans into a feminine, fresh classic, while Kangmin’s explores layered masculinity. Both prioritize styling that enhances the individual over spectacle and follow trends without losing personal identity—a sign that consumers are increasingly choosing enduring styles that actually suit them rather than chasing fads.
Expect spring/summer 2026 to put a premium on individuality and polished ease—sophistication found in comfort will be the season’s core value.
