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| Photo: Tae Jin-ah |
As audiences praised his scarf looks on music show stages for "Thorned Beauty," several fashion brands reportedly reached out to offer scarf sponsorships. Labels noticed the buzz and moved quickly to tap into the publicity.
Tae Jin-ah came up with the scarf idea himself. Returning to classic trot after a long hiatus, he figured that adding a scarf to his signature bold, tailored suits would create a clean yet show-stopping stage look.
He mixed up the scarves on each broadcast, and viewers said the styling matched the song’s plaintive mood—turning it into one of the season’s standout looks. The glamorous-but-polished scarf styling created an intriguing contrast with the track’s melancholy melody, drawing attention across audiences. "Thorned Beauty" has also become a favorite in singing classes nationwide, and observers credit Tae Jin-ah’s scarf moments with helping boost the song’s appeal.
A representative from Tae Jin-ah’s agency, Jinah Entertainment, said, "Several fashion companies have contacted us offering scarves. We’re very grateful for the offers, and we’ll carefully select designs that suit the 'Thorned Beauty' stage."
Released in December last year, "Thorned Beauty" channels the sorrow of a fleeting love that leaves a thorn-like ache in the heart, delivered through Tae Jin-ah’s distinctive vocal style. Poetic lyrics, a mournful melody, and his husky delivery come together perfectly, making the song especially popular among middle-aged and older listeners.
[Sports Today reporter Kim Tae-hyung ent@stoo.com]
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