Polyphenol Factory announced that Gravity will be showcased at Cosmoprof Worldwide Bologna 2026, which opens in Bologna, Italy, on the 26th. Event organizers have singled the product out for special attention.
Cosmoprof’s hair trend report highlighted Gravity as a prime example of “Hair Longevity.” The report notes that hair care is evolving beyond basic cleansing to focus on scalp and hair aging management, and Gravity was the only Korean product included.
Based on the patented LiftMax 308 technology developed by KAIST distinguished professor Lee Hae-shin’s research team, the shampoo’s standout feature is that polyphenols remain on the hair after rinsing to help reinforce damaged strands.
The product was also selected for the official brochure NEW IN BEAUTY 2026 and will be displayed in the premium CosmoPrime pavilion alongside global brands like Avant Skincare.
Cosmoprof is the world’s largest beauty trade show, drawing roughly 3,000 companies from 64 countries. It’s a key B2B event where global distributors and buyers converge. About 200 South Korean companies, including those in the KOTRA Korea Pavilion, are participating.
Since exhibiting at CES 2025, Gravity shampoo has expanded its global distribution and continued to post results. Approximately 23 months after launch, cumulative production reached 1.85 million bottles, and the company is aiming for 3 million bottles this year.
