With a running boom among people in their 20s and 30s, food companies are turning to novelty marathons and "fun running" campaigns. Against that backdrop, G&Food, operator of Goobne Chicken, staged a customer-participation running festival — Goobne Oven Run—Busan — at Daejeo Ecological Park on the 3rd and drew strong attendance.
This year’s Goobne Oven Run fused the brand’s playful, chicken-themed personality with the energy of a community run. Participants spent time at photo zones and activity booths before the start; when the gun sounded, they set off through the spring landscape of Daejeo Ecological Park to begin their Oven Run journey.
The 5km (3.1-mile) course featured themed sections inspired by Goobne Chicken’s signature menu — the Original Zone, Gochu Basasak Zone, and Chicago Pizza Zone. Runners moved through each themed area, getting a visual, on-course sense of the brand’s menu concepts and encountering brand activations along the way.
Fitting the tongue-in-cheek "run like a chicken" concept, participants filled the route in branded T-shirts and headbands, producing playful scenes distinctive to the Goobne Oven Run. Finishers received medals and completion packages, then marked the achievement with photos at the event’s photo stations.
The festival extended beyond the course with multiple brand-experience areas: the Goobne Brand Hall, showcasing the new Goobne Boneless Chicago Pizza series and related content; the game-focused Goobne Playground; and an oversized oven-themed photo zone that kept the festivities going after the run.
On the 5th, Nongshim presented director Yoo So-young with the special Nongshim Shin Ramyun Award at the Jeonju International Film Festival. Nongshim has sponsored the festival since 2024; this year marked the third year of its support and the second consecutive year the Nongshim Shin Ramyun Award was given.
The Nongshim Shin Ramyun Award recognizes a director in the festival’s Korean Competition judged to be a promising talent. This year’s winner, Yoo So-young, received strong praise for the film Gongsuni. A Nongshim representative said, "The winning work stands out for its original vision and solid direction. We hope this award provides a strong foundation for the director’s future projects."
Alongside the award ceremony, Nongshim’s Shin Ramyun pop-up, SHIN RAMYUN STUDIO, which ran on Movie Street in Jeonju during the festival, drew enthusiastic crowds.
Pernod Ricard Korea opened registration for a Sustainable Bartending lecture scheduled for June 4.
The lecture is part of Pernod Ricard Korea’s Sustainable Bartending program, which highlights sustainability trends spreading across the domestic bar industry and focuses on the shifts bartenders are experiencing and the challenges ahead.
Notably, three judges from the SIP Supernova Bartending Competition — known for spotlighting sustainability-driven trends — will participate and share professional insights. Registration is available through Pernod Ricard Korea’s official website and its Naver Cafe channel, and the lecture is free of charge.
CJ Wellcare launched a limited-edition Snorlax pack in collaboration between its wellness brand Melamate and the popular Pokémon character, and opened an experiential pop-up at Olive Young’s Gwanak Town location.
The special pack pairs Melamate’s focus on everyday restorative comfort with Snorlax’s lazy-but-adorable image to boost emotional collectibility among Millennials and Gen Z. Designed for young people who prioritize nighttime calm and wellness routines, the pack combines practical product choices with a charming character design to drive purchase appeal.
Buyers receive a Snorlax squishy ball, and visitors can sample products at the pop-up. Interactive features include a timed "Scoop Challenge," where participants scoop Melamate jelly, and a kiosk that offers personalized rest solutions.
The space also includes a cozy photo zone for guests to share their experience on social media. Promotional events tied to pop-up visits and purchases offered prizes such as Sleep & Sleep body pillows and Olive Young gift cards.
