Lotte Department Store is hosting "SisiHoshi — Gift House," a lifestyle curation pop-up on the B1 level of Avenuel at its Jamsil branch through the 28th for Family Month.
Styled as a "Curation House," the pop-up brings SisiHoshi, artist Kim Chamsae and partner brands together in one space to rethink the gift-giving experience. Kim, celebrated for his distinctive drawings, led the design of the storefront and the photo zone, offering visitors both artistic inspiration and visual delight.
The event debuts nine exclusive private-label gifting items created for the pop-up — from cookies and glass sets to paper flowers. Lotte is also presenting curated gift sets that reflect its identity, including a Wellfood snack assortment developed with Lotte Chilsung Beverage and Lotte Wellfood, as well as Haetnim IP merchandise.
Customers who follow SisiHoshi on KakaoTalk Plus Friend or on Instagram will receive a random Kim Chamsae collaboration paper flower. Buyers of the Haetnim snack assortment will be given a random collaboration sticker pack.
Hyundai Department Store said on the 6th that The Hyundai Hi surpassed 230,000 new members within a month of its launch.
The platform attracted about 7 million visits in its first month — averaging more than 200,000 visits a day — a more than fivefold increase from the same period last year. Within that month, over 30,000 customers who had not purchased through the former TheHyundai.com or Hyundai's Food Hall ToHome in more than a year resumed buying on The Hyundai Hi.
Executives credit a differentiated curation strategy, infused with the innovative DNA of The Hyundai Seoul, for the strong start. The Hyundai Hi places curated content at the top of its homepage and mobile app; during the first month, the click-through rate for that curated content was more than three times higher than typical online promotions.
The platform also benefited from adding La Grande Épicerie — the premium food hall from Le Bon Marché — marking an industry-first landing that helped drive interest.
Timberland opened a new store on the sixth floor of Galleria Department Store's Center City location. The shop pairs the brand’s iconic pieces with new seasonal items that reflect current trends.
With a broad product assortment, Timberland aims to showcase its signature rugged aesthetic and practical lifestyle offerings. This season the brand is emphasizing coordinated head-to-toe looks — shoes, apparel and accessories — anchored by boat shoes, a spring–summer staple, alongside a diverse apparel lineup to create a complete lifestyle collection.
To mark the opening, customers who purchase yellow boots or boat shoes will receive a limited-edition keyring matching those styles. The store is also holding an on-site lottery draw for visitors, with prizes that include rugs, socks, camping boxes and coffee coupons.
Canadian skincare brand DioDinary is holding an immersive pop-up called "Pore Playground" on the 5th floor of The Hyundai Seoul through the 17th.
The pop-up ties ingredient-driven storytelling to the concrete skin mechanism of pores, turning the concept into a multisensory visual and tactile experience. Departing from the beauty industry’s focus on filtered, airbrushed images, the exhibit examines skin’s natural texture and pore function through DioDinary’s scientific perspective.
The brand is offering exclusive gifts on a first-come, first-served basis: a limited-edition slime for purchases over 50,000 KRW (about $37.50) and a reusable cotton pad with the purchase of the Glycolic Acid 7% Exfoliating Toner. Shoppers who verify on-site receipts can use a photo booth to capture memories, and foreign visitors receive an extra pouch, among other events arranged for attendees.
